The Chevy Sweet Hunt
Words cannot express how fun this event was! My company, Fleishman-Hillard, held a sweet scavenger hunt, so to speak, for foodies who are prominent in the Dallas social media scene. Not only did I transition myself immediately to this account solely to help plan this project (OK, I ❤ Chevy, too), but I also was able to tag along as an “undercover” blogger. I helped recruit some familiar faces to participate, too!
So, the rundown:
- 2 Video Cameras
- 4 Stops Along the Way
- 4 GM Vehicles With OnStar to Get Us “There”
- 12 Foodies, Mouths Watering
- 100+ Tweets and FB Posts For the Event
Participants were given either a Buick Regal or the new Chevy Cruze to test drive for the weekend in honor of the Hunt! How cool is that? Free gas and that new car smell? YES please! Participants went from restaurant to restaurant, dessert tasting to dessert tasting, in their designated car with the help of clues and the use of OnStar.
We started at rise nº1 in Inwood Village, one of my favorite spots in Dallas! After Urbano had to pass at the last minute due to a large party renting out the space, Sarah F. and I had an epiphany: RISE to the occasion! And that the restaurant did! It was definitely a favorite of the day.
Second was Chocolate Secrets, a fabulous sweet boutique on Oaklawn. I have driven by this place millions of times, but I had failed to ever stop by. The decor was so cute, and the soothing sounds of live jazz set the mood. Smells of wine and chocolate swirled in the air. It was definitely a delectable experience; stop by and try the dark chocolate with sea salt caramel!
A quick jaunt across town to the Biship Arts District took us to Dude, Sweet Chocolate. This was a great experience, as the owner Katherine Clapner opened up her store to us as a school of the savory and sweet! She shared with us how she concepted, created and sold her wares, all while chopping, mushing and sharing a taste of said wares.
And finally, we ended up at Bolsa for a fun lunch. We shared apps (like the bruschetta sampler) and enjoyed what local produce and goods the Bag had to offer. Several hunters enjoyed what the proclaimed Bishop Arts mixologist had to offer as well. Me? I needed a tall glass of water after all of that sweetness!
What a fabulous day, and what a fabulous way to promote local restaurants and an incredible brand! Thank you @ChevyTexan! Check out the new blog page, Driving the Heartland for a write up and more information on the foodies who took the tasty tour about town.